Now that graduation is drawing near, I’m playing around with the idea of who I want to portray myself as. Since I wrote my blog about how I was designing my portfolio and how I wanted to represent myself, I want to think about that from a marketing perspective versus just purely aesthetics. Essentially-how could I stand out as a marketer? What point of view or knowledge could I bring to the table which would effectively make up for my lack of experience?

​

The story so far:

I discovered pretty early on that I want to do digital marketing, particularly social media. That hasn’t exactly changed, but I think I’ve expanded my “mostly social media” stance. I initially chose the path of digital marketing because it made sense with the evolution of technology and society. Then, I picked social media because I liked the idea of connecting with people through humor and using my creativity to create beautiful and funny things. I also enjoy internet culture so it was pretty much perfect.

​

Since then, I think I’ve developed a new interest in the metaverse. I initially wrote about it as a topic for the fashion environment, but then I developed a genuine interest in it. I was first drawn to the creative aspects, mainly the potential of technology in expanding creativity. My exploration of this stemmed through my interest in graphic design, and I forayed into 3D modelling. From there, I kept getting drawn back into its orbit as I developed my portfolio and wrote my blogs, so it led up to my final project on digital accessories. 

​

My positioning 

Looking at my portfolio, the key themes I identify are digital, youth-focus, and graphic design. In terms of hard skills, my main selling point would be my graphic design skills; for soft skills, it would be my internet culture (youth) and digital-future interests. With the changing landscape of fashion since the metaverse’s introduction, I could lean into a more future-focused concept to stand out better. 

​

Conclusion

Thinking about the future and moving on to a different stage of my life is terrifying. I do, however, understand that I am privileged enough. While I may not be set up for a 100% success, I’m not set up for failure either. I have a good education, and a good support system, so all I have to do on my part is work hard. I could still fail, but it’s much easier for me to succeed. Logically, that should be the case, but I also know life can be invariably unexpected so I’m interested to see who I become from where I am now.