Fugeelah is a local lifestyle accessories brand with a social initiative. I was given the opportunity to work with them for their crowdfunding and FugeelahxDhanilliani campaign. 

In partnership with Fugeelah, I worked as part of a team to create a video and other promotional materials to raise capital for the brand via Launchgood, as well as promote the FugeelahxDhanilliani collection. 

My main task was to design social media promotional materials, such as Instagram posts and stories. I was also involved in storyboarding the video and executing a mini photoshoot for their Instagram.

Despite the limitations presented by lockdowns, the campaign was able to take place on Instagram, Facebook and Launchgood respectively.

Watch the video below or watch it here.