As I’m uploading my portfolio, I realise an interest in digital marketing isn’t reflected in my portfolio. Realistically, I have much more graphic design work than marketing work, but not enough good graphic design work for it to be an adequate graphic design portfolio. Due to its being a mix of both marketing and graphic design work, I feel like my portfolio is in a grey area of sorts. 

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I have space to improve in showcasing my marketing ability by focusing on more marketing assignments. I decided to work on a promotional campaign for my other class, and I think the Maxi-cash collaboration* is also a good project to work on for it. 

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When designing my online portfolio, I wanted to portray myself as put-together but creative. I chose to use a mix of serif and sans serif fonts, adding in the occasional display script. The serif fonts added a touch of elegance while keeping the blog looking clean and modern, especially with the use of clean lines to separate sections and the white on black colour palette. I had to use the free version of Wix, so I got pretty creative with the free elements.  Having finished, I was left with desire to change it up a bit more, like modifying how it scrolls, background transitions and changing the mouse. 

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Figure 1: Moodboard for Website. Keywords: clean, modern with a classic finish

Sources: (from top left to top right) Architectural Bureau/ Behance ,Vrints-Kolsteren, Are.na, NorthEast, Philosophy of Fashion/ Behance

 

I caught myself considering learning a bit of coding to add in all these elements I wanted but stopped myself from doing so. While it would be very helpful to learn how to code websites, I also know I have a tendency to get caught up in one aspect of my projects a bit too much, which always leaves me with too little time. I decided that it may be something I want to pursue sometime later on, but I had to focus on completing the task at hand to an adequate level before I started tweaking things to perfection.

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*It's a little sneak peek for a future blog post! I'll be linking it when I post it :)

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References

• Architectural Bureau. (2019, December 31). Architectural Bureau. Behance. https://www.behance.net/gallery/88803257/Architectural-Bureau?tracking_source=for_you_feed_featured_category

• Behance. (2019, February 14). Philosophy of Fashion. Retrieved January 15, 2022, from https://www.behance.net/gallery/71955351/Philosophy-of-Fashion?tracking_source=curated_galleries_list

• Hogg, J. (2019, November 13). 72634085_615050199313854_3469349784398404331_n.jpg?_nc_ht=scontent-syd2-1.cdninstagram.com-_nc_cat=106 — Are.na. Are.Na. Retrieved January 15, 2022, from https://www.are.na/block/5483258

• NorthEast. (2019, December 13). Mouthwash. North East. Retrieved January 15, 2022, from https://www.northeastshop.com/blogs/news/mouthwash

• Vrints-Kolsteren. (n.d.). Vrints-Kolsteren. Retrieved January 15, 2022, from http://vrints-kolsteren.com/projects/onkruid#section_15