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Convè
Branding
OCT, 2020
As part of my final marketing project, Convè was conceived to address the need for positivity in the midst of Covid. Convè is a playful womenswear brand promoting positivity and self-expression with interchangeable enamel pins to represent your mood of the day.
The brand is targeted towards middle class Gen Z females aged between 14 to 22 years old.
Instagram
Website
DIGITAL CAMPAIGN
"Simple Joys" aims to inspire people to live with a more positive mindset by changing our attitude.
Sometimes happiness must be intentionally achieved, and in these unprecedented times, we are often better off appreciating the simple joys in life.
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