I spent some time thinking about that list in my previous blog post, and a lot of those traits listed require experience. For example, digital marketing analytics proficiency. I don’t have the resources to access a Shopify business account or Google Ads as of yet, but I can work on my analytical skill in the meantime. 

 

I decided to create a social media report based on Convé, the business I made for my final marketing project. The report is done on the Convé Instagram account week commencing (w/c) March 17th 2021 to April 4th 2021. 

 

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Various media platforms were proposed for the project but there wasn’t sufficient time to make content for everything so Instagram was the only platform we ended up actually posting on. Across other platforms, the analytics format would be similar. The overview, top posts, and overall stats are still included, accounting for differences in the analytics provided. Tiktok is primarily a video app, so the statistics would be total play time, average watch time, and reached audience. Tiktok also divides user demographics by region (country), section (where users find your videos), and gender.